Word: nickelodeon
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EMMA ROBERTS is on the case. The star of Nickelodeon's Unfabulous and the new movie Aquamarine--who shares the broad, screen-ready smile of her aunt Julia (yes, that Julia)--plays the preppy, resourceful teen sleuth in next year's movie Nancy Drew. The plot has Nancy joining her dad on a business trip to Los Angeles and finding herself (by golly!) probing the death of a movie star. Roberts, 15, calls her character, first introduced in novels in the 1930s, "the Barbie of her time," meaning, we suppose, an icon. Either that or a well-dressed gal with...
Double Dare. Roundhouse. Clarissa Explains it All. If Nickelodeon didn’t actually raise a lot of today’s American college students, it certainly played the role of our zany uncle. Most of the live-action Nick shows of our childhood have one thing in common: they were filmed at Orlando’s Universal Studios—a crazy blue-and-orange building with a green-slime fountain. But thanks to the popularity of Nickelodeon’s cartoons and a shift to filming in smaller New York and Los Angeles studios, Nickelodeon closed the iconic...
...kiddie festival is being promoted by partners like XM radio, which has a preschool music station, and Noggin, the commercial-free preschool spin-off of Nickelodeon that launched a music-video show last fall featuring Berkner, Milkshake and other Jamarama artists. (The bands say album sales have skyrocketed with the exposure.) "There's a national marketing and business engine behind adult music, but preschool music is more fractured," says Noggin's Angela Leaney. "The Sippy Cups are big in San Francisco. In Chicago it's Ralph's World. Someone needed to pull together a national business plan, take a deep...
...month price tag. It hasn't raised the price, though it has increased the amount of content available. There may not be live programming, but there's constantly refreshed content from some big names that Sprint doesn't yet have. CBS and the whole Viacom stable - Nickelodeon, MTV, Comedy Central, VH1 - as well as Nascar.com and Accuweather.com. Speaking of the weather, Verizon's local coverage is not very good: Although it has both Accuweather and the Weather Channel, between them the the two only cover 21 cities...
...arrangement has worked, at least financially. Before the start of this season and last, Snickers, drawn to the young audience that snowboarding attracts, signed a handsome contract with the Collection. Nickelodeon and Yamaha have also inked deals with the maverick boarders...