Word: gernreich
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...took $330,000 worth of orders in two days. Saks Fifth Avenue bought 27 styles, or most of the line. "I'm not sure I've ever seen quite as much of a phenomenon," says Ellin Saltzman, the store's fashion director, who remembers the '60s frenzies over Rudi Gernreich and Andre Courreges. Of such skyrocketing designers, she says, "I think it's scary for them...
DIED. Rudi Gernreich, 62, innovative Austrian-born fashion designer whose attempts to free women's clothing from rigid structure and the tyranny of French couture resulted in youthful, boldly colored, free-flowing styles such as tank dresses, miniskirts, the tank-top bathing suit, the see-through blouse and--most controversial--the topless bathing suit; of lung cancer; in Los Angeles. The 1964 strapped, topless suit sold 3,000 copies, outraged the Kremlin and the Vatican and afterward overshadowed the reputation he deserved for more influential work...
...from the pert Chelsea shopgirl look, the ultrashort skirt was given the imprimatur of couture by Parisian Designer André Courrèges in the middle '60s. The mini's bon voyage across the Atlantic was largely the work of Enfant Terrible Rudi Gernreich, who was not only the first U.S. designer to bare the thigh, but also earned dubious fame with his topless swimsuit, the No-Bra bra and the see-through nylon blouse. By contrast with such outré expressions, the mini, if not the micromini, seemed positively respectable. Its social acceptance was assured when Jacqueline...
...Rudi Gernreich...
...Designer Gernreich has indeed caught TIME with its straps down...