Word: gernreich
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Dates: during 1955-1955
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...Southwest. In California, where designers were once willing to try anything ("crazy pants" in wild harlequin designs and 6-ft.-round straw hats) just to get talked about, fashion has come of age. Now 1,200 women's-apparel manufacturers, including such leaders as Pat Premo, Rudi Gernreich and Georgia Kay, are grossing $350 million a year, and selling 60% to 75% of their wares east of the Rockies...