Word: ballyhoo
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Dates: during 1950-1959
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Without bosoms or ballyhoo, the newcomer is hopelessly outglittered by many of its flashy neighbors on newsstand racks. But this week the second issue of a modest quarterly named Space Journal is selling like cheesecake. As an unofficial byproduct of the Jupiter-designing experts at the Army Ballistic Missile Agency in Huntsville, Ala., the magazine treats its out-of-this-world subject in down-to-earth language. Says one Space Journalist : "The American people have a hunger for space information, and we're going to keep them well...
...Manhattan to ballyhoo the film version of his often-belittled, sometime-banned (still taboo in Massachusetts) bestselling (more than 8,000,000 copies) novel, God's Little Acre, earthy Novelist Erskine Caldwell hopscotched between TV appearances, radio talks and press interviews. Once an oversexed tale about Georgia crackers, the tidied-up movie version will glow with the Motion Picture Association of America's seal of purity. Says onetime Georgia Cracker Caldwell: "Why not? It's a family picture...
...beat newsman was under greater strain than Major General Donald N. (for Norton) Yates, U.S.A.F., handsome, gregarious commander of Florida's Air Force Missile Test Center. For it was Meteorologist Yates, 48, who established the uniquely personal working relationship with Cape Canaveral newsmen which last week averted the ballyhoo and garbledy-gook that witlessly inflated the first Vanguard flop into a propaganda debacle for the U.S. As it turned out, last week's detailed, accurate coverage of the U.S. Army's satellite triumph-after the event -not only vindicated General Yates's patient diplomacy, but mollified...
...source of exuberance is that, rather than seeming sung or danced or chanted, a lot of production numbers seem spieled or shilled; they have a contagious carnival air, a ballyhoo rhythm. Opening with a jingly, jabbery railroad-car recitative of traveling salesmen, the show soon catapults Actor Preston into River City. There he first catches the town's eye with a kind of stylish evangelical pitch called Trouble, then clutches the town by the lapels with a rousing Seventy Six Trombones. Later in a gay, public-library ballet, Preston soft-shoes a hard sell of love-making...
Stung by a barrage of editorials charging that Pentagon ballyhoo had witlessly buoyed up hopes for a successful Vanguard launching, the Government last week tucked the missile program back behind its security curtain. At Alabama's Redstone Arsenal, Army Ballistic Missile Agency people were even forbidden to talk to the press on any aspect of satellite plans, whether classified or not. Defense Department Pressagent Murray Snyder announced that future missile shoots will not be announced in advance, nor will newsmen on the spot be helped by officialdom...