Word: zephyr
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Dates: during 1940-1940
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...worth of business (all his Ayer advertising except radio), split it between two other agencies. Manhattan's McCann-Erickson, which already had the motor-maker's branch and dealer advertising, got the Ford car advertising. To Detroit's Maxon, Inc., which took over the Lincoln-Zephyr account from Ayer last summer went the Mercury account. For Maxon and McCann, this was good news. For Ayer, it was a serious plucking...
Lincoln, long the $2,500-and-up crown jewel of Ford, is superseded this year by Lincoln-Zephyr, Lincoln Continental and Lincoln Custom. The foreign-looking, rakish Continental (introduced last year), has extra-large, square-cornered trunk and upright rear tire which violate streamliners' ideals but make a distinctive car. Prices ($1,477 to $2,864) include pushbutton door latches, automatic windows and V12 120-h.p. engines...
...Detroit, Chrysler, Lincoln-Zephyr, Briggs, Monsanto are doing $27,000,000 worth of plant expansion...
This blast upset Fort Worth's Junior Chamber of Commerce. To celebrate the inauguration of a new streamlined train (Texas Zephyr) this week between Dallas, Fort Worth and Denver, the Junior Chambermen had planned an elaborate ceremony with General Motors' famed vice president, Inventor Charles Kettering, as principal speaker. Mr. Budd and his unrelated namesake, Edward G. Budd, streamlined-train maker, were to be on hand too. Last week the ceremony was abruptly called...
That was Dallas' cue. If Fort Worth wouldn't be hospitable, Dallas would. This week Dallas businessmen and civic leaders arranged a monster ceremony to greet F. W. & D. C.'s new Zephyr. Their guests of honor: Fort Worth's Rejects Kettering, Budd, Budd...