Word: zephyr
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Dates: during 1940-1940
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...spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising) Lou Maxon took the $500,000-or-more-a-year Lincoln-Zephyr account. He had done a direct-mail job for Ford in 1935, had been gunning for the advertising ever since...
Last week a third of the staff of Maxon, Inc. was working on new Lincoln-Zephyr copy at the Cabin. But their boss was busy putting up preserves. By week's end he had put up 36 pints of raspberry jelly, 16 pints of huckleberry jam, 144 pints of strawberry jam. Last year he sent a sample quart of his tomatoes to his client Howard Heinz. Heinz wired back for another quart. Rewired Maxon: "Demand so great we put up only in gallon lots...
...Philadelphia, sponsored by the big ad agency of N. W. Ayer, 35 leading commercial artists exhibited their sideline, non-advertising art. Their somewhat defiant aim: to disprove the patronizing theory that the commercial artist is "a renegade who rides in a Lincoln-Zephyr V-12," whereas an "artist" is a "pure spirit who munches crusts in a garret." Say they: "They're often one and the same person." The show's 40 items were the work of artists whose main problem is to entice consumers with dream women, seductive bathtub scenes, irresistible automobiles, travel-teasing landscapes, nostalgic farm...
...Industry Farley was as temperate as a zephyr, roared like a sucking dove: "I have no sympathy with the theory that government and industry are naturally arrayed in hostile camps...
Petrillo now travels in an unarmored Zephyr...