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...Coventry to boost production from 720 to 1,000 cars a month. Jaguar is aiming three-fourths of this production at the dollar market. Moreover, it is concentrating on its Mark 7 sedan angled especially toward American and Canadian tastes and powered with the same motor as its speedy XK-120 roadster. Where Jaguar sold 2,886 cars in the U.S. last year, this year it will sell 4,000 at around $4,000 each, next year expects to sell 6,000. And Jaguar has 240 new U.S. dealers anxious to augment its existing 205 as soon as increased production...

Author: /time Magazine | Title: AUTOS: Cream for a Fast Cat | 11/3/1952 | See Source »

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