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With the XKR, Jaguar has finally produced a car that may silence the brand's other knock: that it's more about aristocratic style than performance. The XKR is the supercharged version of the XK sports car, which was completely redesigned for the 2007 model year. The outgoing edition had scarcely been updated in a decade, and Jaguar overhauled everything from the sheet metal to the transmission. Instead of steel, the new XK is sheathed in high-strength aluminum, forming a shell that's 30% stiffer and 10% lighter. The XKR's V-8 engine got a boost, producing...

Author: /time Magazine | Title: Jaguar's Fastest Cat | 1/26/2007 | See Source »

WHAT DO YOU WANT TO DO WITH THE NEW XK...

Author: /time Magazine | Title: Ian Callum | 9/11/2006 | See Source »

...walk. People want to pat its stubby little muzzle (which looks as if it is not quite ready for the big world, since it lacks a conventional front bumper). They tell you about sports cars they owned, and when they get to the part where they sold the old XK 120, they look stricken...

Author: /time Magazine | Title: Living: Miatific Bliss in Five Gears | 10/2/1989 | See Source »

Forsyth's skillful set-piece description of how to make a bomb and attach it to a Jaguar XK 1505 (using five rubber erasers and a broken hacksaw blade) is a model of worldly efficiency. But he is also capable of howlingly unintentional humor. After pages and pages recalling the ferocity of the SS, a Jewish survivor warns the young reporter: "Do be careful. These men can be dangerous...

Author: /time Magazine | Title: Books: Literary Conglomerate | 12/11/1972 | See Source »

...million a year and growing so fast that other companies are rushing to grab a share. Lever Brothers, the U.S. arm of Unilever, is test-marketing its enzyme presoak, called Amaze. In addition, detergents containing enzyme additives have been introduced by the three biggest soap companies-Gain and Tide XK by Procter & Gamble, Punch by Colgate and Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction in 1947, has been replaced entirely by Tide XK. Eventually, the enzyme-spiked detergents may push almost all regular detergents off the supermarket shelves, even though...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

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