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...hardest thing a football coach has to learn is to keep a straight face. No coach-or con man-ever gave it a better try than Oklahoma's Bud Wilkinson. Those might have been real tears welling in his blue eyes as he watched his Sooners take the field against Southern California's mighty Trojans, winners of twelve straight games, the nation's No. 1-ranked college team. "Us?" sniffed Wilkinson. "Oh, we're far too slow and inexperienced to have much of a chance against their superior speed, aerial play and experience...

Author: /time Magazine | Title: College Football: Wails of a Winner | 10/11/1963 | See Source »

...handsome as a movie star, Bud Wilkinson, 47, could probably charm the mittens off a polar bear. But convince anybody that he could field a bad football team? In Wilkinson's 16 seasons at Oklahoma, the Sooners have won 14 Missouri Valley (Big Eight) Conference titles and three national championships, and rattled off victory streaks of 31 and 47 games. Only once has Wilkinson suffered the indignity of a losing season, and even out-of-state sportswriters know that when Wilkinson wails, he wins. So last week, after the Sooners outgained (360 yds. to 237 yds.) and outscored...

Author: /time Magazine | Title: College Football: Wails of a Winner | 10/11/1963 | See Source »

Undaunted by Los Angeles' 110° heat, Coach Bud Wilkinson's ground-hugging Sooners romped at will through the porous U.S.C. line, handed the Trojans their first loss in more than a year. Other scores...

Author: /time Magazine | Title: Scoreboard: Who Won Oct. 4, 1963 | 10/4/1963 | See Source »

...stainless blade could be honed as keenly as carbon steel. Uddeholm sold batches of that steel to Gillette in the 1930s, but stainless blades did not catch on because shavers found them irregular in quality. A sudden and tremendous demand began a year ago, after Britain's Wilkinson Sword Ltd. brought out a blade coated with silicon plastic to make it smooth as well as sharp.* Wilkinson's steel comes from Uddeholm, which also supplies American Safety Razor and Schick. Under its research-minded president, Wilhelm Ekman, 51, Uddeholm has quadrupled its stainless blade output since...

Author: /time Magazine | Title: Sweden: The Steelmakers' Edge | 9/20/1963 | See Source »

Worse yet, if the stainless blade lasts for too many shaves (some Wilkinson shavers boast up to 20), it could mean a cut in Gillette's total sales. Says Mark Litchfield, Gillette's assistant treasurer: "If the stainless steel blade gives twelve shaves or more, we could have some real problems...

Author: /time Magazine | Title: Marketing: Gillette Goes Stainless | 9/6/1963 | See Source »

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