Word: wilkinson
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Oklahoma: Lean, handsome Republican Bud Wilkinson, 48, has a great record as Sooner football coach going for him. Democrat Fred R. Harris, 33, who upset Incumbent Howard Edmondson in the party primary, has Johnson's coattails (he hopes) and the late Senator Bob Kerr's organization going for him. Wilkinson by a whisker...
Playing the Game. Wilkinson is handsome, clean-living, hardworking. Long before he decided to run for public office, he was personally known in almost every community in the state with a high school large enough to accommodate the lean, quick youngsters that Bud loved to recruit for his Sooner squad. Wilkinson's pitch to the voters has a simple, conservative consistency that has been characterized as "Basic Bud." "We must," says Bud, "reaffirm our faith in the diffusion of government responsibility and the diffusion of powers." He supports the 27½% oil-depletion allowance, so important to oil-rich...
...nothing else, Wilkinson has proved himself an organization man. There is a Bucks for Bud committee. There is Beef for Bud, Wheat for Bud, Bankers for Bud, Teachers for Bud, and a group of football players who played under Wilkinson called Athletes...
...this makes things tough for Democrat Harris. He doesn't really dare attack Folk Hero Wilkinson personally. But he is a much more dynamic speaker, and he makes full use of his rural Oklahoma accent. He likes to talk to the countryfolk about "Momma" and "muh Dad," ("By gosh," said a farmer recently, "he calls his momma 'Momma.' I'd vote fer him fer no other reason than that!"), and he tosses in many an "Aw shucks" kind of reference to Oklahoma's revered Will Rogers. He claims that he is a close personal friend...
Harris also criticizes Wilkinson for being an avowed admirer of Barry Goldwater. Wilkinson certainly does not deny that charge. As it happens, Oklahoma is one state that Barry has a chance of carrying. As of now, the big question is whether, in that event, Bud will carry Barry across the goal line or vice versa...