Word: wilkinson
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...rather reluctant about becoming millionaires," says Peter Randolph, the managing director of Britain's Wilkinson Sword Ltd. " It is prob ably going to be more worry than it is worth." Regret it as he may, Randolph will have to grin and bear it. This week Wilkinson stock goes on sale on the London Exchange for the first time -and the value of the shares retained by Randolph and other members of the family-owned company will make them all millionaires overnight. To the owners of 192-year-old Wilkinson, this is only the latest indignity heaped upon them...
Word-of-Mouth. Before introducing the Super Sword, its stainless blade, Wilkinson was a little-known firm that had long been doing a comfortable business in ceremonial swords, bulletproof vests for fearful dictators and statesmen, and fire-detection equipment. It was pinning its future growth on a new line of high quality garden tools, had no desire to excite a battle of blades. But no matter how much it tried to down play its stainless blades and use them only to promote its tools, Wilkinson's blade sales took off in a flurry of word-of-mouth advertising. They...
...What Wilkinson feared most has happened. Its success first lured such U.S. blademakers as Schick (Krona Plus) and American Safety Razor (Personna and PAL) into the stainless field. Then came Gillette, with its great bulk, big name and huge marketing facilities. By now reluctantly committed to a fight it did not want, Wilkinson set up additional manufacturing operations in Britain, Germany, Canada and the U.S. Needing new capital to pay for this expansion, it brushed aside more than 1,000 offers from outside firms to merge or associate with it in favor of putting its stock up for sale. Although...
Walker teamed with sophomore Tod Wilkinson to win the second doubles 6-2, 6-0, and Dan Kleinman and Chuck Underwood mopped up with a 6-1, 6-1 win at number three...
With the match already decided, coach Jack Barnaby broke up his doubles line-up. Steele and Dean Peckham played number one as usual and won in straight sets. Terry Robinson and Tod Wilkinson won the second doubles, and sophomore Rich Friedman teamed with Tom James to take the third in straight sets...