Word: volkswagen
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Dates: during 1960-1969
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Result was that while Volkswagen and General Motors' Opel weathered the recession and are now prospering again, Fords have become a drag on the German market. Said the journal Auto, Motor Und Sport of the 1968 Ford models: "Never has a new line of cars attracted so little attention." But Ford hopes to hit the comeback trail in the fall with the introduction of its small, inexpensive "Escort" model...
...four set out for Braverman's fu neral, bickering all the way to the Brooklyn synagogue. Sometimes the quarrels center around Booke's Volkswagen, an offense to Wiseman's anti-German sensibilities. Sometimes the men vie with each other in a heated trivia contest (who were the members of the Rinkydinks?). When the quartet collides with a Negro cab driver (Godfrey Cambridge), their debate rises to tidal proportions, only to unroil when the cabbie turns out to be a convert to Judaism. The mourners arrive late for the services and giggle derisively as a rabbi (Alan King...
...research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce the appealing soft sell with which Doyle Dane Bernbach had done so much for such clients as Volkswagen and Avis. Today pioneering D.D.B. is looked upon as the patriarch of the new creatives; since 1958, it has increased its billings from $20 million to $228 million, and it still pays less than usual homage to marketing services. Why bother? "Today products are equal, managerial skills are equal," claims...
...kicks, Killy races fast cars and jumps from airplanes; he has tried his hand at bullfighting, and he has a well-deserved reputation as something of a flake. During an exhibition ski jump in Switzerland, Jean-Claude shocked spectators by dropping his trousers in midair. He once left a Volkswagen parked in the middle of an Italian hotel lobby, and three years ago, just for laughs, he and some buddies fired off revolvers on the main street of Vail, Colo...
...last major British-owned auto manufacturers, British Motor Holdings and Leyland Motor Corp., have decided that cooperation can be more profitable than competition. They have joined forces to form British Leyland Motor Corp., which will be the second largest carmaker in Europe (after Germany's Volkswagen) and fifth largest in the world, and will have annual sales of $2 billion. Its hefty catalogue of cars will include B.M.H.'s Austins, Morrises, Rileys, Wolseleys, M.G.s and Jaguars, and Leyland's Triumphs and Rovers along with its buses and heavy trucks...