Word: volkswagen
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Dates: during 1960-1969
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Last week, in the comfortable Sao Paulo suburb of Brooklin, Brazilian plainclothes police, acting on information provided by Wiesenthal, picked up Stangl. He had just returned home from his mechanic's job at a Volkswagen plant, was relieved to discover that the cops were not Israeli agents, like the ones who had nabbed Adolf Eichmann. Said Stangl: "I knew I would be captured." Sighed his wife: "Franz was always an excellent head of the family, although a little too austere...
...figures are minuscule by the standards of such Western giants as General Motors, Ford, or even Volkswagen. But in Skoda's case, they are significant not only to Czechoslovakia but to all of Communist Eastern Europe. If nothing else, Skoda's snappy, rugged little family compact, the 1000 MB, proves that Communism can at least try to compete in highly competitive western auto markets. Where such products as Russia's Zil and East Germany's Trabant have failed to make even the smallest dent in the Western market, Skoda's 1000 MB has become increasingly...
...compact market it once dominated. His main ammunition: price cuts of from $154 to $234. The $2,073 two-door Rambler sedan will now go for $1,839, which is well under its closest U.S. competitor, the $2,117 Chrysler Valiant, and only $200 more than the Volkswagen...
A.M.C.'s main target is the Volkswagen, which accounted for 30% of the 1.4 million compacts sold in the U.S. last year. Getting the new campaign off to a start, Chapin pointed out that the Rambler is not only bigger (six v. four passengers) and more powerful (128 h.p. v. 53 h.p.), but, "in terms familiar to every housewife, costs only 69? a pound compared to more than 90? for the Volkswagen...
...beetle at its own game. Sales of G.M.'s small, $1,360 Opel Kadett soared 28% last year, after a 6% drop in 1965. Ford last September successfully reintroduced its $1,322 Taunus 15M, a model it had dropped in 1959. When his 1200 gets into full production, Volkswagen's Nordhoff plans to skip the rich U.S. market, which accounts for 25% of VW's sales, export it only to other countries "where the money does not roll as freely as before...