Word: volkswagen
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Dates: during 1950-1959
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Poets Stephen Sandy and Sandy Kaye again contribute some of their dependable work. It's unfortunate we've used all our space for lesser men--yet everyone knows a Volkswagen can find a parking place where no Edsel dares to tread...
Selling the World. Booming domestic markets account for some of the expansion, e.g., Volkswagen has an eight-to-ten-months waiting list at home. But the bigger push is for exports, which gobble UP 57% of Volkswagen's production, 75% of Porsche's, 40% of Fiat's, 33% of Renault's output...
...where Fiat's tiny, inexpensive (around $1,000) 600 series has jumped into fourth spot in sales, seventh place last year. Competition is so intense that Fiat recently chopped prices from 2% to 15% clear across the board on its passenger and commercial line. Not to be outdone, Volkswagen lopped $300 (to $1,750) off its de luxe sedan. But the cut was for the Italian market only...
...coats. Charles Stafford, a tavern owner from Laconia, N.H. visiting Morocco on a trade mission, met the boy, decided to help. He went home and raised $500 from his state's Rotary Clubs. Adeline Martin, a clerical worker at the Nouasseur air-base near Casablanca, sold the Volkswagen she had won in a raffle, donated a third of her take to outfit the boy. Finally, the American Export Lines booked Abdie in the owner's stateroom aboard the S.S. Examiner. The trip...
FOREIGN-CAR BOOM will boost Volkswagen production in West Germany from 470,000 cars last year to 630,000 in 1959. Waiting list for new VWs is five to six months long in Germany, four to 14 months...