Word: volkswagen
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Dates: during 1950-1959
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Jessie sat on the Gordon Linen sacks in the Radcliffe Quad putting forsythia into her hair. Suddenly she shot upwards and ran spring-like towards an oncoming Volkswagen. "Clipper!" she shouted, "I want to go ride the swan boats. I want to buy a balloon and blow bubbles and ride the swan boats...
...West Germany's Wesphalia "camping bus," which looks like Volkswagen's utility bus, has beds for two in the back. Price: $2,195. A second German car: the NSU Sport Prinz with seats for four, a two-cylinder engine that gets 55 miles per gal., and a price...
...billion West Germans have locked up in small savings accounts. The next issue will probably be the giant Viag heavy-industry holding company (coal, aluminum, steel, copper, electric power). By next year the government hopes to get legal complications out of the way, sell Germany's famed Volkswagen company to small stockholders. Said Economics Minister Erhard: "The successful issue of People's Shares is a milestone in our economic history and marks the beginning of the end of class struggle, which divided capital and labor into two hostile camps. We are on the right road...
Best of Two Worlds. Profiting by this change, foreign manufacturers have poured into the U.S. market. West Germany led with the Volkswagen (1958 sales: 102,035), France sent the Renault (47,567), Italy the Fiat (23,000), Britain the Hillman (18,663). Japan has entered the U.S. market with its Toyopet, Sweden with its Volvo. Italy has just brought out a sleek new Fiat, and the Dutch announced only last week that they will soon bring their brand-new Daf into the U.S. market. Even the babies of the import family, e.g., West Germany's tiny Isetta and Goggomobile...
...they are succeeding surprisingly well. Armed now with sample case and blueprints instead of howitzer and battle plans, West Germany's businessmen are aggressively pushing ahead with a more realistic version of the old "Drive to the East." In Beirut last week the beaming manager of the local Volkswagen agency had only one complaint: he could not get cars shipped in from Germany fast enough to meet Lebanese demand. In northeast Iran 250 West German engineers and technicians roamed the hills busily drawing up plans for factories, power plants and municipal water systems...