Word: tween
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Dates: during 1990-1990
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...sponsor the group's U.S. tour. "They're a very wholesome, all-American group that has the same kind of family values that McDonald's has," explains David Green, the company's senior vice president of marketing. "We continue to search for new ways to get to the 'tween' market: a little too old for Ronald McDonald but a little too young for the car keys...