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Word: trademarking (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...character to the exclusion of the other. Frady, who has previously delved into the lives of George Wallace and Billy Graham, shows that both aspects of Jackson's personality are not only genuine but also inextricably entangled. Jackson's lifelong task has been to put flesh on his trademark slogan, "I am somebody," which has always seemed directed as much at himself as to those he has preached...

Author: /time Magazine | Title: BOOKS: BECOMING SOMEBODY | 7/8/1996 | See Source »

...slight 72 lbs., Moceanu is a fetching gamine who can ignite an arena with her Audrey Hepburn-like looks and contagious ebullience. "Dominique's best point is her personality," says her coach, the legendary Bela Karolyi, who trained both Comaneci and Retton. "Joking. Talking. Kidding. That will be her trademark...

Author: /time Magazine | Title: DOMINIQUE MOCEANU: FLEXIBLE FLYER | 6/28/1996 | See Source »

...still tied shoes (revealing a small hole in a green sock), shunning coat and tie like a squirmy 12-year-old. Bright blue eyes and a wide trust-me smile are set off by a private-island tan. Longish, turbulent, sandy hair, streaked with gray, and his trademark vandyke beard are the stamp of his swashbuckling style...

Author: /time Magazine | Title: MANY TIMES A VIRGIN | 6/24/1996 | See Source »

...taught and training in the school's long- jump pit because it was the only local sand. "I knew something had to give," she says. Her studies have lost out for now, but as a reminder, she sports tattoos of a dolphin and a wolf, along with her trademark Grateful Dead tie-dyed headbands. And when beach life gets too hot, she goes camping on her 40-acre retreat in Colorado...

Author: /time Magazine | Title: OLYMPIC MONITOR | 6/3/1996 | See Source »

...Armey's overwhelmingly Republican district of affluent suburbs that sprawl like a cattle drive across Red River valley farmland, that kind of talk usually goes down well. At a town-hall meeting, Armey, dressed in his trademark dark suit and cowboy boots, got riled when an atypical constituent accused him of gutting environmental-protection laws in order to give corporate polluters a break. "I'm not gonna take a lecture that I need to compromise," Armey fired back. "I've got compromise fatigue." The voter was booed down...

Author: /time Magazine | Title: CAMPAIGN '96: FISHING FOR CONVERTS | 5/6/1996 | See Source »

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