Word: trademarking
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Dates: during 1990-1999
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Besides its trademark gourmet cheesecake, the restaurant will offer more than 200 menu items, Bartolomeo said...
Still, few writers get rich from simply writing. Simple Abundance is now a registered trademark, and there are calendars and audiotapes. But merchandising is less offensive when the author gives 10% of her earnings to charity--$250,000 already this year to the House of Ruth, Habitat for Humanity and the Pediatric AIDS Foundation, among others. And whether Journal is a book or not, it became, with Oprah's help, No. 1 on the Wall Street Journal's best-seller list...
...subtlety and silliness, improbability and believability, makes for a thrilling yet well-balanced summer blockbuster. And, best of all, the ever-reliable Ford is there to save the day. Though the action seldom descends below 15,000 feet, and Ford wears a rumpled suit and tie rather than his trademark fedora and bull-whip, as always, his hero triumphs and survives with what is perhaps his greatest treasure: his family...
...never played in more than seven tournaments in a single season after the wreck, yet he won 13 more, including six of the first nine majors he played after the accident. On the course, Hogan did not laugh. He did not joke. He did not smile. In his trademark white hat, Hogan walked deliberately from shot to shot, chain-smoking. And he hit the ball, cleanly, precisely, again and again, completely a craftsman of each swing and of each round. "Ben Hogan personified golf for many of us," said Professional Golfers' Association Tour commissioner Tim Finchem. "Perhaps no other player...
...partially pure luck," he said. "It may be the difference between having a T.F. at 10 a.m. rather than at 9."Humility--according to those who have worked with him--is a Jeffrey Gell trademark...