Word: trademarking
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Dates: during 1990-1990
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...from Bologna to Beverly Hills, the fashion faithful are once again flocking to buy Gucci -- but it is Gucci with a modern twist. In addition to the subdued browns and blacks that were once Gucci's trademark, the new line of leather goods boasts a rainbow palette of splashy colors. Traditional suede moccasins ($265) come in a dozen offbeat shades, from bubble-gum pink to purple to bright orange. A new line of $500 knapsacks, aimed at a younger and hipper clientele, ranges from scarlet suede to bronze satin. And Gucci's spring line includes tiny bamboo-handle evening bags...
Compared with such problems, the uprising by the carapintadas, or "painted faces" -- so named for the greasepaint that has become a recurring rebel trademark -- was a quickly resolved affair. After Menem ordered the army to retake the captured military facilities, loyalists and rebels exchanged small- arms fire for the better part of a day. Cars and buses in the combat zone were riddled with bullet holes. Eventually Menem told the mutineers at army headquarters that if they did not surrender, he would order the building bombed. Shortly afterward they gave...
Disney too is probably off limits. Says Paul Marsh, who follows media firms for the Los Angeles investment firm Bateman Eichler, Hill Richards: "The Mickey Mouse trademark is a bit like the Statue of Liberty. I don't think it's for sale." Paramount, valued at about $5 billion, seems more interested in buying than in being bought...
...Queer nationals"--as the group's members describe themselves--make good use of the word in their trademark chant, "We're here. We're queer. We're fabulous. Get used...
...press conference, skeptical reporters received video and audio tapes of Pilatus and Morvan demonstrating their own singing, then goaded the duo into a 15-second version of Girl You Know It's True. The performance, with their trademark dreadlocks shaking, only proved once more that looking good was what they did best...