Word: thos
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Dates: during 1960-1969
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Vacation-bound Europeans can find a wider selection of resorts at Britain's Thos. Cook & Sons, fancier accommodations at Hilton hotels, or lower prices at youth hostels and campsites. The competition is intense, but even so, the Paris-based Club Mediterranee has prospered. For its 700,000 members, who pay $10 each in annual dues, Mediterranee has a unique attraction-the away-from-it-all ambiance of the 47 "vacation villages" that it maintains in 13 countries on five continents. Founded in 1950, the club has been increasing its revenues by 25% a year; in 1968 it took...
...recent survey found Thos. Cook & Son to be by far the world's best-known travel agency. The same study reported that Cook's image was that of a stable but stodgy and relatively expensive company. In that sense, the travel agency that started it all in the early Victorian era, 127 years ago, has become a sleeping king of the travel industry. Smug and content with its middle-class clientele, it has ignored both old competitors and the newcomers to the business who have harnessed the boom of cheap package tours...
Heavy Hand. Thos. Cook & Son is now trying to change that image. This fall, through an exclusive link-up with British European Airways, it will initiate "Silver Wing Tours," offering a choice of low-cost package tours to no fewer than 97 vacation spots. The minimum price will be $89.60 for a 14-day trip from London to Mallorca and back, including lodging, meals and free information that can be gained from Cook's expert agency. Cook's expects to pick up 250,000 to 300,000 customers for such inclusive tours...
...Orient Express. After Germany invaded Belgium during World War II, Cook's assets in Britain became enemy property. They were eventually handed over to the four major British railways to manage, and, as a byproduct of the rails' nationalization in 1948, the government took over Thos. Cook...
...regular troops to its defense-more than twice the size of the U.S. garrison that held Khe Sanh. Total damage to the capital's buildings and property: $13.3 million, highest in the U.S. Arsonists and looters were highly selective, hitting elegant clothing stores such as Lewis & Thos. Saltz, or else stripping liquor or grocery shelves and then burning credit records. Ten deaths were counted in the capital. The 711 fires that plumed the city afforded a pyrotechnical spectacle unmatched since British troops burned the capital in 1814. Police and soldiers alike kept their fingers off the trigger...