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Word: takeoff (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...take a hard look at a problematic piece of equipment on the Boeing 767--the thrust reverser. These devices slow the aircraft down during landing by reversing the airflow from the engines. And while the devices are great for shortening landing rolls--or stopping a plane during an aborted takeoff--they can be deadly if accidentally deployed in flight. In 1991 a thrust reverser on a Lauda Air Boeing 767 deployed in midair, sending the plane into a death plunge over Thailand. That jet was No. 283 on Boeing's assembly line. EgyptAir Flight...

Author: /time Magazine | Title: Out of Thin Air | 11/15/1999 | See Source »

...WHAT?! Seems everyone's ripping off the iMac idea. Take this parody ad for the fruity-colored "iBrator" at sleeplessknights.com The site also has a movie takeoff of Apple's famous 1984 commercial, but the heroine doesn't throw a hammer. Steve Jobs' response: "Well, we do encourage people to think different...

Author: /time Magazine | Title: Ad Infinitum | 11/1/1999 | See Source »

...1950s, when the hard sell was hard to avoid, Stan Freberg came along to show Madison Avenue that the commercial could be a miniature work of art--and sometimes of daring. Freberg pitched Meadowgold milk in the style of Gilbert and Sullivan, hawked Pittsburgh paints with a takeoff on Moby Dick, and decked out Ann Miller with a Busby Berkeley chorus line to trumpet Heinz's Great American Soups. He produced radio ads for the McGovern-Hatfield amendment to end the Vietnam War and, perhaps even gutsier, persuaded Pacific Airlines to let him do a series of ads poking...

Author: /time Magazine | Title: Maestro of The Mike | 10/18/1999 | See Source »

...after takeoff, things got dicier. By this point in Kennedy's flight path, the lights of Westerly, R.I., would ordinarily have been visible to the left, and the porkchop-shaped outline of Block Island should have been off to the right. Kennedy banked the plane, quickly passed the island and found himself, at last, over utterly open ocean. It was at this moment, according to radar records, that the plane, which had been holding steady at 5,600 ft., suddenly began to descend at about 700 ft. per min. That's not emergency speed for this single-engine aircraft...

Author: /time Magazine | Title: The Last Day | 8/2/1999 | See Source »

...legend will grow now that he's gone. The pathos of this story, the sense of fate drawing him into its clutches, the broken ankle, his anxiety about the flight, the heavy traffic en route to the airport and the late takeoff, darkness setting in as he flew up the coast, the refusal to turn back, the radio silence, the nearly moonless night, the descent into the mist and the horizonless dark, and the terrible, spiraling fall...

Author: /time Magazine | Title: Goodbye to Our Boy | 8/2/1999 | See Source »

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