Word: tabloidism
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...only eleven experimental stations will be affected immediately. In Manhattan, faxtation WGHF announced that it was getting ready to broadcast four tabloid pages of text and pictures four times daily. In Passaic, N.J., Finch Telecommunications, Inc. announced that it is already manufacturing 100 transmitters for FM stations, 5,000 colorfax* recorders, which may be plugged into any FM radio. The transmitters will be on the market this week, the recorders (priced between $100 and $150) in two or three months...
...portals are clangorous, traffic-jammed pavements, dank, echoing tubes, and steel trestles which never cease to vibrate to the slamming progress of trains. Its lights and liver function with the noisy urgency of a tabloid pressroom. Its buses, trucks & cabs jostle through its arterial streets like stampeding steers. Torrents of humanity pour endlessly down its sidewalks. At night it glares like hell's hottest coke heap...
After some months of mental thrashing, an idea, full-armed but of unfettered simplicity, sprang from Dorothy's head. Last week, she called Newsday, a Hempstead, L.I. tabloid,* and said she wanted to place an ad. She would marry any man who would support her and the children and give her $10,000 cash, right away. Newsday refused the ad, but ran the story. All at once, Dorothy was famous-well, talked about. Reporters came to interview her, and photographers to take her picture. She submitted with garrulous assurance, was photographed from many angles and in negligee...
Under sentence of death, Manhattan's PM had won three reprieves from Owner Marshall Field. Last week, he finally found a buyer. He sold a "majority interest" in his tabloid to San Francisco Lawyer Bartley C. Crum and Joseph Barnes, foreign editor of the New York Herald Tribune. They were mum on how much they paid-and who was backing them. But they said they had "adequate" cash to continue PM, now losing $15,000 a week. (Minority Stockholder Field will still foot part of the loss...
...publishers of True had talked about "striking boldly into an uncharted field . . . sounding out the public appetite for tabloid journalism in magazine form." But the public appetite for True proved small. In six years as a sexy, fact-detective pulp, True got only 240,000 readers-and was barely making carfare. Then it decided to go straight. By last week, the reformed True was up to 1,400,000. It entered the small company of magazines that guarantee to sell a million copies a month...