Word: tabloidism
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...Page One editorial he spilled it: "We don't like to scoop the dear old lady of First and Spring on a secret she has so zealously guarded, but . . . on Monday . . . the Los Angeles Times will announce that she is expecting. It will be a spanking new tabloid newspaper, to be born in the afternoon field some time early in October...
...Times's tabloid baby will probably be christened the Mirror. When it toddles out into the afternoon field against Hearst's rough & tumble Herald & Express, Los Angeles may see its lustiest newspaper scrap in a generation. Momentarily on the sidelines, rival Publisher Boddy told the Times to take heart: "Nearly a quarter of a century ago," he wrote, "we adopted a penniless, tattered little brat that was languishing in bankruptcy . . . It kept on keeping on until it has, I fear, become somewhat respectable. So chin up, Norman, it can be done...
Died. Henry Huddleston Rogers III, 42, Standard Oil heir, prewar tabloid character; of a liver ailment; in Los Angeles. A popular target for assault & battery suits (by his yacht engineer and his secretary), twice-married Rogers enjoyed his greatest notoriety when Musicomedy Actress Evelyn Hoey committed suicide at his Pennsylvania farmhouse...
...Midway. But he was only one small and stationary part of the big show. Prosperity, heat, the feel of victory and the Derby Day jockeying of the candidates gave Philadelphia the look and sound of a midway. The tabloid New York Daily News suggested that its atmosphere could be sampled by remote control simply by "swallowing a snort of bourbon, lighting a cigarette, putting scented talcum powder on a damp baby and inhaling...
...which began life as a newspaperman's dream, would this week be just a newspaperman's memory. The idealistic Manhattan tabloid, which its founders meant to be the voice and the solace of pushed-around people, had never made the grade either as a business proposition or as a newspaper. One day this week, seven weeks after Attorney Bartley Crum and Newsman Joseph Barnes took it over from disheartened Marshall Field (TIME, May 10), PM became the New York Star...