Word: tabloidism
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National Guardian's prospectus was vague, but a tabloid preview edition printed last month (as the National Gazette) by Publisher J. W. Gitt of the York (Pa.) Gazette & Daily gave the general idea. Smartly made up (Gitt regularly wins typographical awards for his own paper), it gave six columns to Henry Wallace's politicking, and brushed off the Battle of Berlin as something "fought mainly by the newspapers whose reports scared the daylights out of some Americans." (Gitt has since withdrawn as a sponsor.) It looked as if the Guardian's complexion would be somewhere between pink...
Manhattan's tabloid News educates more people-and knows it-than any college in the country. For one thing, its single editorial column is written in a hoarse, impudent lingo that every one of its readers (2,275,000 on weekdays and 4,375,000 on Sundays) can understand. One day this week the News's editorial headline bazooed: IT AIN'T THE LENGTH, IT'S THE OBSCURITY. The News was barking in sidewalk scholars for a two-minute lesson on the use of the English language...
...editor of the tabloid New York Daily Mirror was up at 7, to scan his own paper and his opposition over a cup of coffee. He checked in at the office by 9, got up to St. Patrick's in time to cover Babe Ruth's funeral, walked over to the Waldorf-Astoria men's bar for a reminiscent lunch with Mourners Leo Durocher and Mel Ott. Back at the office, he wrote the funeral story (see above), took 35 minutes to peck out a syndicated column that goes to 600 newspapers, and wrestled his first edition...
...years later Lait succeeded Walter Howey, a Chicago contemporary, as editor of the Mirror. Against the toughest competition in the country-the tabloid Daily News-he has doubled the Mirror's circulation (to 1,054,000 daily, 2,206,000 Sunday). Lait's Mirror has one big advantage over all other Hearstpapers: it is the only one that does not have to run Hearst editorials (because the afternoon Journal-American does...
WPIX, having scored a clear news beat over all other television stations, was justly and vocally proud. WPIX had also scored a clear news beat over its owner-the tabloid New York Daily News, which did not hit the streets with pictures until 50 minutes later. About this in-the-family phase of its beat, WPIX was discreetly silent...