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...Wall Street's alltime favorite glamour issues, Polaroid Corp. stock has been looking remarkably bedraggled lately. In May 1972 the price hit 149½, as optimism spread about the supersophisticated SX-70 self-developing color camera that Chairman Edwin H. Land had dramatically demonstrated to shareholders a month earlier at the annual meeting. The stock then rode a roller coaster (see chart) as great expectations about the camera alternated with apprehension about sales and technical difficulties. But in the past year or so, the lows have been getting steadily lower. Two weeks ago, negative brokerage-house reports knocked almost...
Camera dealers in Florida have been getting orders for the past few weeks from customers as far away as Los Angeles, Pittsburgh and New York City. Orders are pouring in because Florida is the only state where Polaroid's new, breastpocket-sized SX-70 models (TIME Cover, June 26) will be sold until next year, and camera buffs are rushing to buy it. Indeed, Polaroid itself has thousands of unsolicited orders from photographers around the U.S. Though the buyers are willing to make the $180 camera one of the hottestChristmas items in years, Polaroid and its dealers will...
...that "none of the revolutionary components in the camera is failing in any way," and company officials explain the troubles as delays in receiving some parts from vendors and other fairly minor problems. Polaroid men have engaged no less a light than British Actor Laurence Olivier to promote the SX-70 in ads. Still, Polaroid has delayed nationwide introduction of the SX-70 for several months, and high-capacity production might not be achieved until Easter or later. As a result Polaroid's always-bouncy stock has been particularly erratic. In June, when an early marketing of the SX...
...boost came from, of all sources, Eastman Kodak. The giant of Rochester announced that it no longer intends to cut into Polaroid's highly profitable film sales by bringing out its own instant film for old-style Polaroid cameras-presumably because Kodak officials are convinced that the new SX-70 will quickly take over the instant market. Instead Kodak will concentrate on producing an entire camera-and-film system comparable to Polaroid's new product, a project likely to take at least a couple of years. As for its own new cameras, the pocket Instamatics, Kodak is also...
...company expense; some 2,200 did so. Polaroid technicians have gone to extreme lengths to protect the environment, once even rigging a costly twist in pipes leading from a chemical plant in order to save several trees. One of Land's personal embarrassments-until the "garbage-free" SX-70 film was designed-was the amount of litter that his product created...