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Kodak has been toying with instant-photography technology for at least 20 years: "plywood Brownie" was the name of a laboratory exposure system for Kodak's instant films. (Polaroid has the same flair for nostalgia; SX 70 was the code designation for the research project that led to its first instant-picture camera in 1947.) But Kodak got cracking only in the 1960s, when Polaroid began rapidly lowering the prices of its instant cameras. Kodak's cameras have been put together since January on a 600-ft. assembly line in Kodak Park in Rochester; the development effort involved...
Easily Duplicated. Perhaps the most important difference is that Kodak's process will probably produce high-quality prints that can be easily duplicated through most corner drugstores. Copies of SX-70 prints can be made, but originals must be mailed to the company for reproduction, a process that takes about a week or longer...
...verge of unveiling a new product, Kodak is supersecretive about its cameras. The company's 1975 annual report has two photos of playing children taken by the new process, but the pictures are half-hidden and show only good color reproduction and a rectangular shape (Polaroid's SX-70 system produces square images...
From sources inside and outside the company, this description emerges: Kodak will introduce at least two cameras, one priced at about $40, the other possibly ranging up to $180, v. Polaroid's range on its SX-70-type models of from $66 to $179. Both cameras will, like the SX-70, eject a card that in a few minutes turns into a color photo before the viewer's eyes...
...discarded. The cheaper Kodak model will probably use a thumb-operated lever to set the camera for each new picture. A battery will power the more costly version, but it will be installed in the camera, not in the film pack, as is the case with the SX-70 system. This will increase film shelf life and avoid all the problems Polaroid had with its early SX-70 film packs, whose batteries were sometimes dead when they were sold to customers...