Word: sx
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...SCENE: a majestic, wide expanse of desert in the ime of Agamemnon. Nothing but lazy dunes and azure sky for miles. The camera slowly pans, and in the background we hear, 'chhht-zzzz.chhht-zzzzz." The familiar rumblings of a Polaroid SX-70. Hardly what one would expect...
That year Polaroid brought out the revolutionary SX-70, the coat-pocket-size folding fully automatic single-lens reflex camera; it popped out film that developed sharp color prints while one looked at them. After some initial start-up problems with the SX-70, the mass-market One-Step and Pronto models were smash successes. In 1978 the company was manufacturing 30,000 OneSteps a day. Even after Eastman Kodak finally entered the instant-photo field in 1976, Polaroid roared forward, always one inspirational idea ahead of the competition...
Amid the hype and hoopla that usually enliven its annual meetings in a vast warehouse at Needham, Mass., Polaroid Corp. last week pulled a few more rabbits from its seemingly bottomless hat of technological tricks. President William McCune Jr. showed off a new SX-70 camera that uses ultrasonic waves to focus its lens instantly and automatically. With unaccustomed modesty, Chairman Edwin Land, the father of instant photography, said: "This is the first development in which the only part I played was in expressing admiration for those who did the work...
...steps that take a fraction of a second, fixes the lens at the precise focus, from 10 in. to infinity. Not an accessory, the device is an integral part of the camera, which will go on sale late this year. List price: about $280, v. $233 for the regular SX-70, which produces developed color pictures in minutes...
...photograph atomic bomb tests. Their main hope for bringing Nessie into focus rests with a 10-ft. frame that has two large strobe lights at the top. These beam illumination through the peat-darkened waters of Loch Ness for two 35-mm. stereo cameras, a television camera and an SX-70 Polaroid camera...