Word: sunoco
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Died. Arthur Pew Jr., 66, grandson of Sun Oil Co. Founder Joseph Pew, and one of the five Pews on Sunoco's board of directors, who in 1933 as vice president in charge of manufacturing gave French Chemist Eugene Houdry the labs and financial backing that led to the Houdry catalytic refining process, which produced the first high octane gas; of a heart attack; in Philadelphia...
...private-brand operators, who then underpriced the big firms' stations by 2? or 3? per gal. The independents began to grab off 20% of the business in some areas. Last year, to protect their own stations, Gulf introduced its "subregular" Gulftane, and Sun brought out its Blue Sunoco 190, which compete directly with the independents' prices. Other major oil companies also cut prices, financed the local fights by keeping prices high at their stations on superhighways...
...Hatch Memorial Shell is well situated for almost everything. Sitting back in a chair (rental ten cents), one can watch sailboats moving around in the water, sky-writing airplanes spelling out "New Blue Sunoco" in formation, little children crawling over their mothers and dropping pieces of their chocolate covered ice cream all over them, or one can just watch the cool breezes whipping the spring fashions into shape. One can feel the trickle of cool beer running down a parched throat, feel the warm rays of the sun hitting lightly protected flesh. One can hear G. Wallace Woodworth...
...representative of Sun Oil will arrive Wednesday to interview prospective chemists and engineers for the Sunoco student employment program. Men meeting requirements--high scholastic record and faculty recommendation--will go to the Pennsylvania laboratories for experience and research...
...Hook to Cleveland, running through Pittsburgh and Youngstown and branching north to Syracuse. The company claims to be the first to develop a high grade antiknock gasoline solely through improvement in cracking processes, as contrasted to the addition of chemicals. Sure of the merits of their Sun Oils and Sunoco gasolines, the Pews have never put out "fighting brands" to meet cheap competition. The company owns or controls 500 filling stations and supplies 11,000 others. Maintaining 1929's payrolls despite low prices has far from wiped out Sun's earning power. Last year's net income...