Word: sunoco
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...Braintree, Mass., Sunoco Station Manager Bruce Weir was laboring over his books at 6:15 a.m. "I saw a fellow pull up to the pump in a late model Chevy Malibu and I went out and knocked at the window and I said, 'I'm sorry, sir, we don't sell gas till 7.' I started back and got two steps from the door when I felt a big bang on my left leg. I grabbed my leg. Below me was a bottle of Heineken's, half full. Now I walk backwards...
Died. J. Howard Pew, 89, publicity-shy patriarch of the powerful Philadelphia family that controls Sun Oil and chairman of that company's executive committee; in Ardmore, Pa. He took over the firm in 1912, when he succeeded his father, Sunoco Founder Joseph N. Pew, as president. Though for a time a supporter of the John Birch Society, his penchant for privacy made him one of the nation's least-known industrial giants...
...turn out to be the most entire life. Vannila ice cream, as it happens, you can get at the corner spa near where you life, so you remain a homebody and eventually go to Harvard. Chocolate ice cream is only available at the Dairy Queen down next to the Sunoco Station; had you eaten there, you would have fallen in with some people all of whom later worked in gas stations...
...They're winning at Sunoco!" has been the come-on TV jingle for Sun Oil Co.'s "Sunny Dollars" game, and each week a high-speed teletype hammers out the names of winners, followed by amounts ranging from $1 to $1,000. Humble Oil invites drivers to stop by at its filling stations to play "Tigerama." Mobil's "Winning Line" offers $1,000 to anybody who completes a card with pictures of three gas pumps; Sinclair offers up to $2,500 to customers who match up coupons to spell out a slogan in its "Dino Dollars" contest...
...drivers, who pass hundreds of gas stations on their travels, the oil companies are pumping more money into advertising that stresses the individuality and merit of their product. Nearly every brand now touts an additive-TCP, Petrox, Tri-tane, Boron-and a variety of octanes to suit different cars. Sunoco, for example, offers eight different octanes for practically every make and type of car. While the additives do improve auto performance and reduce maintenance problems, Elaine Yarring-ton, American Oil's marketing development manager, admits: "They do not ultimately result in any significant difference between the brands. As soon...