Word: sponsoring
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Dates: during 1950-1959
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Sheer Friendliness. Radio Writer-Producer Don (Fibber McGee & Molly) Quinn thinks that "this practice amounts to petty larceny. After all, for me to chisel a part of my sponsor's time to give a free plug to someone else in return for an electrical bicycle pump just plain isn't honest." But Quinn has been unable to get the Radio Writers' Guild or his advertising agency to share his indignation. And he concedes that policing the practice is nearly impossible: "Inevitably, a gag will occur that names a national product. You'd be silly...
...this latest movement is like adding injury to insult. The networks, after all, are given access to public airwaves for their own financial gain. This grant implies some responsibility for balancing the political elements which they allow to buy time on the air. Even the lack of a willing sponsor is no excuse for not doing this, since the networks are quite capable of originating their own programs when necessary. But if commercial radio continues to evade such responsibilities, the price of its existence may soon be too high...
...first unemployment insurance law. In 1939, after organizing a mammoth 15-hour parade up New York's Fifth Avenue, an impressive display of labor's might, he was elected A.F.L. Secretary-Treasurer. Since then he has concentrated on public relations (he got the A.F.L. to sponsor regular news broadcasts) and relations with unions abroad (he spearheaded the post-World War II fight against U.S. labor's participation in the Soviet-dominated World Federation of Trade Unions). Strongly antiCommunist, Meany became heir apparent to Green in 1947 after he balked John L. Lewis' try for a seat...
...college might as well sponsor a racing stable as a big-time football team, Dr. Robert M. Hutchins, former president of the University of Chicago, said yesterday...
...effete Western notion: actors don't have them in New York. One innovation that harried network vice presidents in Manhattan will envy: the sponsormobile, a 14-ft.-by-16-ft. portable glass bubble designed to be rolled about the TV stages by an electric truck. The sponsor, sitting inside, can see and hear but cannot be heard. Says Luckman: "We can move the sponsor where the action is best, so he can see how he's spending his millions...