Word: sponsoring
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Dates: during 1950-1959
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Therefore, we agree with the policy of the National Association for the Advancement of Colored People in refusing to sponsor or to support the sponsorship of this film under any circumstances...
...Living, Bishop Fulton J. Sheen last year proved that a religious TV show could put a dent even in Milton Berle's huge audience. Among the impressed observers was President Ross Siragusa of Admiral Corp., maker of radio and TV sets. Last week Siragusa announced that Admiral will sponsor Bishop Sheen this season on a coast-to-coast Du Mont TV network. Telecaster Sheen's fee for the season: nearly $1,000,000, to be paid to Mission Humanity, Inc. (Bishop Sheen is the national director), a voluntary agency of the United Nations which distributes funds to leper...
...advertising agency were struggling with the problem of how to manage the commercials on Life Is Worth Living. Present plans, according to a Du Mont spokesman: 'The bishop will open with his usual good evening. Then he will possibly say, 'And now a message from our sponsor,' and well cut away from him to do a one-minute, high-level, institutional commercial. There will be no commercial in the middle of the show and just a little direct sell at the end. When the last commercial is over, the bishop will come back for his goodnight...
...grateful, bumbling police department. As he does regularly on Martin Kane, Private Eye (Thurs. 10 p.m., NBC), Tracy last week triumphed once again over television's singularly inept underworld. What's more, he had time and breath left over to plug the products of his sponsor, United States Tobacco...
Watson had objected to the showing when informed the Boston Film Society had substituted the film for a previously scheduled film, although two student organizations had previously announced plans to show it. One group, the Liberal Union, had desired to co-sponsor it with the College's NAACP affiliate as an example of anti-Negro propaganda. Its showing was scheduled for next week...