Word: sponsoring
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Dates: during 1950-1959
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...phrase in TIME which said: "She just makes you feel thirty." After some research the photographer found that the phrase referred to Louise Hyde, who was mentioned in TIME'S cover story on Model Lisa Fonssagrives (Sept. 19, 1949). However, TIME had quoted Miss Hyde's television sponsor, a soft drink manufacturer, as having characterized her as "the girl who makes you feel thirsty...
...spindly, sharp-beaked crow of a man who spends his winters near Rutherford, N.J., where he was born, Marin has always loved solitude and the sea. His letters to his friend and sponsor, the late great photographer Alfred Stieglitz, were often signed "The Ancient Marin-er." They spoke most of the weather, and mentioned fishing, berrying and hunting as often as art. One such letter, written five years ago, hints at the bigness and joy that the old man still puts in his paintings...
Brigadier General Carlos P. Romulo last week received a friendly letter from former U.S. Ambassador to Japan Joseph C. Grew. Grew wanted Romulo to sponsor a new university in Japan. In his reply, Romulo pointed out that hundreds of Philippine schools are still in ruins made by the Japanese invaders, declined Grew's request. A few days earlier, Romulo had told a story to newsmen which threw a sharp light on his refusal. The incident, Romulo had explained, was one of his most vivid memories...
...signed to a five-year contract with RCA Victor (Sealtest is a co-sponsor), Chicago-born Bachelor Tillstrom is no more able than his fans to explain exactly why his show clicks. "I don't try to be a satirist, because I am not a brilliant wit like Fred Allen,"* he says. "In fact, I think I tend a little to sadness...