Word: splenda
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We’ve all been there, sitting across from someone in Starbucks, wondering: Is this a date? Was that flirting, or just my imagination? Did I actually just spend three dollars on hot tea? Good lord, what is Splenda made of? And in the midst of all these crucial quandaries, it’s becoming increasingly difficult to tell the difference between casual hanging out and casual dating these days...
...scene could have passed for a paid advertisement: a barista at a New York City coffee bar informed a customer that the café had run out of Splenda, the sugar substitute in the bright yellow packets. To the customer, it was tantamount to betrayal. "Are you very sure?" he asked, offering to settle for Equal or Sweet'n Low. But all that was left was sugar. The man shook his head (sugar!), pushed his cup back across the counter and demanded a refund...
...record is less than absolute. Past studies of saccharin and aspartame, packaged as Sweet'n Low and Equal, respectively, suggested that large doses could cause cancer in rats, although human studies have shown no such link. The Food and Drug Administration says these high-intensity sweeteners--along with sucralose (Splenda)--pose no threat to human health. Most nutrition experts are willing to go along with that--with caveats. "I suspect that if there were anything bad we would have found it by now," says Kelly Brownell, director of Yale's Rudd Center for Food Policy and Obesity. "My real concern...
...Stephen Colbert to mean "the quality of preferring concepts or facts one wishes to be true, rather than concepts or facts known to be true"--as 2005's word of the year. A Million Little Pieces is packed with truthiness the way Dunkin' Donuts' Latte Lite is packed with Splenda...
...Isdell's brief tenure as chief, the company has already served up a range of new drinks, including three energy boosters, a Splenda-sweetened Diet Coke and a zero-calorie soda. It's diving deeper into an alternative beverage market flooded with novel brands, from energy drinks and flavored teas to fruity milk and canned coffee. And in pumping an extra $400 million into the company's global marketing budget for its 400 drinks, Isdell has made it clear that he has no intention of letting the world's most valuable nameplate (worth $67.5 billion, according to Interbrand) slip...