Word: sonenshein
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...Northwest Airlines, spent $40 million losing to Gray Davis in the Democratic gubernatorial primary in 1998; and the businessman Bill Simon, who campaigned unsuccessfully against Davis in 2002. All of them were seen as overconfident and underprepared, liable to self-destruct when pressed on basic policy questions. Raphael Sonenshein, a political-science professor at California State University at Fullerton, notes that self-made, first-time candidates often imagine incorrectly that politics can be made as efficient, orderly and logical as business. "While [very wealthy candidates] are usually competitive, it's not nearly as easy as they think it's going...
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