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Word: softened (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

Most retailers, anticipating a weaker holiday season, took steps to soften the potential blow by ordering less inventory, adding lower-priced merchandise to the mix, putting expansion plans on hold, shuttering weak stores, and purchasing items at better prices. As a result, most aren't under the gun to clear inventory with huge unplanned markdowns...

Author: /time Magazine | Title: Christmas Shopping: For Retailers, Down to Two Crucial Days | 12/22/2009 | See Source »

...Lanka's Sinhala Buddhist majority. The LTTE's Tamil nationalism and its dream of a separate homeland for the Tamil minority were a challenge to Sinhala Buddhist dominance. Fonseka has the reputation of being an even more strident Sinhala nationalist than Rajapaksa but is now trying to soften that image. "I am a very good Sinhalese, a very good Buddhist, there is no question about it," he says. "But towards minorities I never had any discriminating attitude." He insists that his comments in a 2008 interview with Canada's National Post, in which he called Sri Lanka a Sinhala Buddhist...

Author: /time Magazine | Title: The Conquerors of the Tigers Now Battle for the Spoils | 12/20/2009 | See Source »

...marketing professionals as well. But if Hillcoat--best known for his Australian outlaw tale The Proposition--and screenwriter Joe Penhall felt any pressure to temper the novel's agonies, they shrugged it off. Their Road is respectful of McCarthy's glumness, and they have made no effort to soften the despair...

Author: /time Magazine | Title: The Road on Film: Beautiful, Bleak | 11/30/2009 | See Source »

Case in point: that new-car smell. It may connote nice and clean, but the odor comes from phthalates, which are used to soften plastics in many products, including some sex toys. Like bisphenol A, these compounds are endocrine inhibitors that some studies have linked to premature puberty in girls and low sperm production in boys. Europe and California have already banned certain phthalates...

Author: /time Magazine | Title: Sex and the Eco-City: Getting It On Is Getting Greener | 10/26/2009 | See Source »

...pursue medical-marijuana users and distributors who comply with state laws, formalizing a policy at which the Obama Administration hinted earlier this year. Currently, 13 states allow doctors to prescribe medical marijuana to patients suffering from ailments ranging from AIDS to glaucoma, and in Maryland a prescription can soften punishment if a user faces prosecution. But until now those laws didn't provide any protection from federal authorities. (Read "Can Marijuana Help Rescue California's Economy...

Author: /time Magazine | Title: Medical Marijuana | 10/21/2009 | See Source »

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