Word: soft
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Dates: during 1990-1999
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...iconic image of Einstein on our cover was taken in 1947 by the legendary photographer Philippe Halsman. Einstein was not fond of photographers (he called them Lichtaffen, or light monkeys), but he had a soft spot for Halsman. Einstein had personally included the photographer on a list of German artists and scientists getting emergency U.S. visas to evade Nazi capture. Halsman recalled that Einstein ruminated painfully in his study on the legacy of E=mc2: talk of atomic war, an arms race. "So you don't believe that there will ever be peace?" Halsman asked as he released the shutter...
Unlike the avuncular caricature of his later years who left his hair unshorn, helped little girls with their math homework and was a soft touch for almost any worthy cause, Einstein is emerging from these documents as a man whose unsettled private life contrasts sharply with his serene contemplation of the universe. He could be alternately warmhearted and cold; a doting father, yet aloof; an understanding, if difficult, mate, but also an egregious flirt. "Deeply and passionately [concerned] with the fate of every stranger," wrote his friend and biographer Philipp Frank, he "immediately withdrew into his shell" when relations became...
...varieties of vegetables at Monticello--yet he somehow lost track of his debts and died bankrupt. The historian Paul Johnson has catalogued a few of the inconsistencies: Jefferson was an elitist who complained bitterly of elites; a humorless man whose favorite books were Don Quixote and Tristram Shandy; a soft-spoken intellectual sometimes given to violent, inflammatory language ("The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants") that in our day gets quoted by paranoiacs holed up in the Idaho mountains. Both liberals and conservatives claim him as their...
That should have set off warning bells in Atlanta. But Ivester, known for his bulldog tenacity, pushed ahead with expansion plans. Coke had built its omnipresence in the 1980s by welding together a motley collection of soft-drink bottlers into the most powerful distribution channel on earth. Ivester felt compelled to fill that global network despite the spreading financial contagion. Instead of paring growth targets, he embarked on a flurry of acquisitions to put more products into the pipeline...
...authorities conducted a series of dawn raids on Coke facilities from the Continent to Britain in search of evidence that the company was offering retailers illegal kickbacks for favored shelf space. That investigation is ongoing. And last month French authorities rejected Ivester's $840 million bid for the Orangina soft-drink business. Observes John Quelch, dean of the London Business School: "The power of global brands may be strong, but they are not strong enough to preclude the need to cultivate [government] relationships at the national level...