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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...plot read like the scenario of an old Sydney Greenstreet movie, but the main character was all too real. Rugged, soft-voiced Ted Lewin, 52, is an American ex-prizefighter with a taste for dark shirts, penthouses, air-conditioned Cadillacs and shadowy wheelings and dealings. In and out of Manila, in the past two decades, he has turned many a fast peso...

Author: /time Magazine | Title: Foreign News: The Plug-Ugly American | 12/21/1959 | See Source »

Unlocking a Mind. That haunting effect begins with the eerie, keening scream of the infant Helen Keller's mother (Patricia Neal) when she discovers that her child is deaf and blind. It is warmed by the first sound of the soft, self-assured brogue of Annie Sullivan arriving from Boston to take charge of Helen. It is nourished by the overwhelming urgency of Annie's every action, her passionate need to dispense with the amenities-and with the Keller family's sentimental softness-in order to get down to the awful business of unlocking a darkened human...

Author: /time Magazine | Title: BROADWAY: Who Is Stanislavsky? | 12/21/1959 | See Source »

Merchandising. Charles H. Kellstadt, president of Sears, Roebuck, expects that consumer durables, including autos, will rise 8% to 10% over 1959. Soft goods will rise 5%. Kellstadt said that a year ago he predicted this fall's retail business would be 5% better than last year. It turned out 7% better, so Sears is upping its own sights on sales growth next spring from 5% to 7% over...

Author: /time Magazine | Title: Business: The Look Ahead | 12/21/1959 | See Source »

...star when he moved up to the varsity. Last week the Big Ten finally got its first look at the most impressive basketball prospect since "The Stilt" himself: Sophomore Jerry ("Big Luke"), Lucas, 19, a solemn, smoothly muscled (6 ft. 7½ in., 228 Ibs.) youngster with a feather-soft hook shot in either hand...

Author: /time Magazine | Title: Sport: Big Luke | 12/14/1959 | See Source »

Early in the year, the pro champion Baltimore Colts lolled on the laurels of success. With a rock-hard defense turned butter-soft, their record at mid-season was an embarrassing 4-3, and only the slingshot passes of Quarterback Johnny Unitas saved the Colts from a worse showing. Not until recent weeks did the Colts turn frisky again, climb to a first-place tie in the Western Conference with the faltering San Francisco Forty-Niners...

Author: /time Magazine | Title: Sport: Showdown at San Francisco | 12/14/1959 | See Source »

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