Word: sloganism
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YOUR KING AND COUNTRY NEED YOU! - was the most successful British recruiting slogan of the War. It was trotted out again last week. With brass-band parades, nation-wide publicity the War Ministry launched a grimly determined campaign to enlist 10,000 recruits...
Shouting these and many another slogan the people crowded round and edged as near as they dared to what in Tsarist times was the Nobles' Club, containing one of the most sumptuous ballrooms in all Russia, the famed "Hall of Columns." Red soldiers in their peaked caps kept the people back. Only those with tickets (all the New Yorkers had them) were admitted to the dazzling show: a session of the Supreme Tribunal of the Union of Socialist Soviet Republics...
Negroes. In Louisville, two Negro banks were drawn into the maelstrom. The National Negro Bankers Association adopted a slogan: NO BANK SHALL FAIL...
...drab winter fields of 1930-31. With the approval of Publisher Cyrus Hermann Kotzschmar Curtis and Editor George Horace Lorimer, Mr. Healy accepted the services of President Arthur H. Kudner of Erwin, Wasey & Co., the man and agency who won a 1930 Bok Award for their post-crash slogan: "All right, Mister, now that the headache's over, let's go to work" (TIME, March 10). Mr. Kudner had prepared for Mr. Healy a million-dollar program of vigorous "cheer-up" messages signed by the Satevepost, to appear in 38 "key city" newspapers and eight magazines over...
...originally,'left it in 1916 to form Caldwell & Co. The firm expanded quickly, is thought to have distributed about $100,000,000 worth of securities per year in recent years. The firm has branch offices and is affiliated with Rogers Caldwell & Co., Manhattan. From the first Mr. Caldwell's slogan was: "We bank on the South," and Southern enterprises have occupied most of his attention. He is the dominant interest in Missouri State Life Insurance Co. of St. Louis and has potent connections in that city through Frank Overton Watts, chairman of First National Bank, an oldtime Nashville friend...