Word: sloganism
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...slightest intention of bestowing upon him. Marshall Field & Co. displayed a collection of small elephants. Loop district street lights were decorated with the party symbol on bunting. But throughout the length & breadth of the city there was not to be found a single Republican badge, button, sign or slogan urging the selection of anyone for office. Colyumnist Heywood Broun reported: "Herbert Clark Hoover is the forgotten...
...That slogan last week helped Henry Field, 61-year-old storekeeper and broadcaster of Shenandoah, to defeat Senator Smith Wildman Brookhart for the Republican Senatorial nomination in Iowa by 46,000-odd primary votes. A political neophyte. Nominee Field was handsomely supported by Iowa farmers to whom he sold seed, overalls, "gents' " hosiery, dress goods, prunes, coffee, hymnals et al, farmers to whom he begins his intimate radio talks from his station KFNF each day with: "Howdy, folks. This is Henry Field talking, folks. It's Henry himself...
...soon as the preternatural stupidity of Hicks becomes apparent, his committeemen perceive the necessity of hiring someone to promote his candidacy and to disguise his most obvious disqualifications. They find a campaign manager named Hal Blake (Warren William ) lodged in an alimony jail. "Hicks from the sticks" is the slogan which Blake invents; he approves when Hicks replies to reporters' questions by saying, "Yes&$151;and again, no." The main difficulty in electing Hicks is furnished by Blake's divorced wife. Bribed to do so by the opposition, she inveigles Hicks into a mountain cabin and wins...
...General" Brown, Toledo boss, lawyer, yachtsman, gardener & cook, is a veteran Hooverizer. In 1927 the then Secretary of Commerce brought him to Washington as an Assistant Secretary in his department. As such, Mr. Brown built up the machine, particularly in Ohio, which won the 1928 nomination with the slogan "Who But Hoover?" His appointment as Postmaster General the following year was altogether political with both eyes on 1932. Last week in Washington "General" Brown was in the thick of the only real controversy confronting the convention-a platform plank on Prohibition...
...question. For weeks President Hoover was reluctant to drop what he considered his neutrality and mix in on Prohibition. The subject, because it was so largely emotional, made him impatient and cross. It was his wish to fight out the 1932 campaign on economic issues. He liked the slogan "Bread, not Beer." He feared that any notice he or his party might take of Prohibition would tend to magnify "beer" over "bread" and thus divert public attention from his long strenuous efforts to pull the country out of Depression. But "General"' Brown was persistent. He lined up most...