Word: sloganism
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...been a loafer. Silent, clever, he has originated many an advertising idea. Last year he saw a fat woman munching what he presumed to be either a sweet or a pickle while nearby was a slender girl smoking a cigaret. Thenceforth came a sales-slogan ("Reach for a Lucky instead of a sweet") on which millions were spent. Whether or not Mr. Hill is personally responsible for the newest Lucky Strike campaign ("An ancient prejudice has been removed") is not known. One explanation of the end of the $6 cigaret price was that leaf tobacco is more expensive this year...
...Jockey Club audience occasionally cheered, the Viscount recalled that Britain has nearly two billion dollars invested in Argentina, mostly in railways and cattle. Humorously he noted that Argentina's Prize Bull of 1929 had just been bought at auction in Buenos Aires by the British Bovril (Beef Extract) Co. (slogan: BOVRIL puts BEEF into YOU!). "It seems to me," concluded Viscount d'Abernon, "that the reciprocal friendship uniting our countries is of a very special order...
...Slogan: "Whoever is not a FATHER is not a MAN.'"?MUSSOLINI (TIME...
Last week the Canadian Rockies around Banff, Alberta, rang with the slogan* of Scottish clans and the skirl of their bagpipes. Descendants of the early settlers from all over the Dominion gathered for their third annual Highland Gathering and Music Festival. They danced the sword dance, sailor hornpipe and Highland Fling. They contended in throwing the caber, putting the stone. But chiefly they piped the bagpipes, vying for 21 prizes...
...Slogan originally meant a clan...