Word: sloganism
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...time is its unspectacular owner and president: black-haired, aggressive Norton Simon, 38. When he bought control of Hunt in 1942, many housewives had never heard of Hunt Products. Simon told them by billboard, newspaper and radio so loudly and effectively that "Hunt for the Best" became a household slogan. One result: the West Coast, all but drinking Hunt's tomato sauce like milk, now buys almost half of the 100 million cans a year they sell (nearly five cans per capita...
...completely lost its point days before. They had originally cut classes in sympathy with the city's teacher-coaches, who had struck to get extra pay for their sport chores. Long after the coaches had gone back to work, their pupils had not. The kids simply changed their slogan from "No sports-no school" to a call-to-arms with more appeal: "Shorter hours, more sports, less homework...
...Port Arthur, Tex., pickets strode before a Texas Co. refinery carrying signs: "52 for 40 or Fight. This is a Walkout." The slogan meant that C.I.O. oil workers wanted 52 hours' pay for 40 hours' work. The drive was on for labor's first postwar objective: wartime wages at peacetime hours...
Although Chief Salgado so far disclaims any intention of reforming what was once a militant political body, opponents saw that a Christian Democratic Party embodying Integralist principles was on the way. Instead of the old slogan, "God, Country and Family," Integralist leaders would shout, "Christ and the Nation." And the propaganda organ would be a new and well-named weekly, Reaçâo Brasileira (Brazilian Reaction), edited by Pedro Lafayette Rodrigues Pereira, one of the followers of Nazi-loving ex-Police Chief Felinto Muller...
...spokesman for the United Auto Workers of America said: "The C.I.O.'s slogan from now on will be 32 hours of work for 42 hours' pay. We will never go back to low wages...