Word: sloganism
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...hopes to collect and spend up to $3,000,000, the legal limit. This will be raised by passing the hat and by making appeals in newspaper advertisements. But just to make sure, P.A.C. has passed down word that it expects at least $1 from each C.I.O. member. A slogan already in vogue : "A Buck for Roosevelt." Most of this money will indeed go for the re-election of Franklin Roosevelt, for P.A.C.'s main strength will be thrown into the Fourth Term effort...
...thinks there should be an Order of the Heroic Father." A Komsomol girl suggested a new slogan: "More children, fewer careers...
...Partisans. Headquarters will be near Berchtesgaden, where Hitler, Mussolini, selected quislings and lesser German dignitaries can defy the Allies from the Wagnerian Berghof. Arms, supplies and lavish radio equipment are already being gathered. The radio will be used to guide a vast network of underground fanatics, enrolled under the slogan: "Join the permanent fight for European freedom...
...Lever Bros, the deal was a gold mine. Pepsodent grossed $3 million in 1943 and is leading the toothpaste field on its slogan of "Pepsodent with Irium." Irium-smiling "Chuck" Luckman, the man who put the flash in Pepsodent, will stay on as president, will make no changes in policy, and will keep the famed, funny $15,000-a-week Bob Hope radio show to advertise only Pepsodent. Said Luckman: "This is a merger of champions. Together we ought to do pretty well...
Said Keynoter Jones, a Quaker: "For effective living in a world community, the Negro has the dual advantage of being an American and a person who has pigment in his skin. . . . His identification with members of darker races should be advantageous. For the Negro, the slogan should be 'Go south, east and west...