Word: sloganeered
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...knows." "What a whale of a difference just a few cents make." "They satisfy." "I'd walk a mile." Identify each slogan. (See BUSINESS...
...Washington, appeared the first issue of the United States Daily, a newspaper reporting exclusively what goes on in the Federal Government each day. An edition of 30,000 copies was reported sold out in the first day. Its slogan is, "All the facts, no opinion" (it has no editorial page). David Lawrence, newspaper correspondent, is its publisher. All its news is indexed prominently. The list of "founders" includes: Owen D. Young, Mrs. Medill McCormick, Otto H. Kahn, Edward W. Bok, Robert Lansing, Albert Lasker, John W. Weeks, Bernard M. Baruch, James W. Gerard, E. T. Meredith, Julius Rosenwald, C. Bascom...
...Board of Directors of the Society of American Florists clustered last week in Chicago. They had long admitted that business bagan blossoming with luxuriant new millions of dollars shortly after the slogan, "Say it with flowers!" first was used. Data were not published as to the exact hour when the precious words first unfolded, nor the posture, state of mind, diet and dress of their author at the moment of burgeoning. But the floral directors were at last able to express their belated thanksgiving. They voted last week that a gold medal be struck off, incrusted by a floral design...
Years ago, when national advertising was toddling and stumbling over itself and when Henry John Heinz (founder) was still alive, the company had decided on a quiet, pervasive, yet persuasive, type of propaganda. Heinz' 57 Varieties became its slogan and was so skillfully broadcast that the mere numerals 57 on a billboard told a story, sold the goods. This policy of effectiveness without flamboyancy grew from the very character of Henry John Heinz, continues in that of his son Howard, now company president...
...Undergraduate opinion is right, of course, in deprecating the emphasis now placed on championship games, right in raising the slogan of 'Athletics for All'. It may even be right in urging, as the CRIMSON does, that the movement should not be abandoned to 'the ingenuity of the Athletic Association, but should be sponsored and financed by the University. In any case, Old Graduate will foot the bill. 'C'est son metier...