Word: sloganeered
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...Forhan Co. does not monger its dentifrice as a cureall. Its conservative advertisements typically declare: "If used regularly and in time, Forhan's checks or prevents pyorrhea. ... If you already have pyorrhea see your dentist for treatment and start using Forhan's." But always the fear-slogan is repeated: "Pyorrhea steals upon you like a thief in the night. . . . Pyorrhea seizes four out of five...
Obviously one method is by an appeal to fear. The wary consumer may be convinced that some dread disease will steal upon him if he does not use a certain dentifrice. Most conspicuous in this field of advertising is the Forhan's slogan: "Pyorrhea seizes four out of five...
Many a Spaniard was vexed at Dictator Primo's exalted connivance at providing Abd-el-Krim with opulent support for life on a balmy isle 45 miles long, 32 wide and only 380 miles off the coast of Madagascar. At Madrid the slogan, "Hamstring Abd-el-Krim!" has long attained a popularity rivaling the no-longer-touted, "Hang the Kaiser...
John Wheatley (onetime Laborite Minister of Health) : "The Government's slogan seems to be, 'Our class, right or wrong. . . .' The German miners have to work eight hours instead of seven to pay war reparations. If our miners work eight hours to compete with them, the Germans will have to work nine. . . . Who gains, except our ruling class...
Chilean legislators fulminated last week before the Chamber of Deputies at Santiago, demanded modification of the "Monroe Doctrine," cheered vociferously the slogan "Latin America for Latin Americans...