Word: sloganeered
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Philadelphia bustled and tumbled with the 39th convention of the Loyal Order of Moose?membership, 650,000; slogan, "Pap." Some 50,000 delegates attended, together with 1,200 women auxiliaries who were last week admitted to a men's session for the first time...
...First Families of Virginia, a slogan for the socially substantial...
Thesis YOUR MONEY'S WORTH-Stuart Chase & F. J. Schlink-Macmillan ($2).* The consumer seldom gets fair value for his money. He invests largely in the bright promises of clever copywriters, the seductive swing of an alluring slogan, the cumulative effect of millions of advertising dollars. He spends much more than he ought to pay for products that do much less than they claim to perform. "When the technique of advertising is arrayed on the side of the private balance sheet, may the Lord have mercy on the consumer's soul. . . ." Such is the Chase-Schlink thesis...
...disputes between U. S. settlers in the northwest and the (British) Hudson's Bay Co. became critical when the Democrats made their campaign slogan "Fifty-four forty or fight"-meaning that Oregon should extend north to 54° 40' and include about half of what is now British Columbia and Alberta, provinces of the Dominion of Canada. The Democrats won the election, did not get the "fifty-four forty" line (it was settled at 49°) and also did not fight, having on their hands the Mexican...
...that reading with or without an incentive is seldom quite barren of results. Even in August an afternoon spent looking at a book must leave some impression on the mind, the exact permancy being determined by the book which gives and the mind which receives the impression. Therefore the slogan "For Recreation Read The Best" is, in spite of its being a slogan, sound advice...