Word: shrewd
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Chesterfield's makers, who only a month before had solemnly denied any intention of bringing out a new cigarette, played a couple of shrewd tricks with the new cigarette. Unlike American Tobacco, whose Pall Mall is king of the kings, it does not have to have separate newspaper, radio and TV ads, can make the same ad serve double duty. A still bigger advantage is that, where OPS has refused to allow price boosts for existing standard or king-size brands, Chesterfield was able to get 1? more for its king by proving it costs more to make...
...position delights John Fine but it does not awe him. He approaches his momentous decision between Taft and Ike with the same infinite patience, shrewd caution and grave sense of responsibility which he has applied for 30 years to the selection of road commissioners, court tipstaves and dogcatchers...
...season's gayest comedies, Pat and Mike benefits by George Cukor's shrewd direction, the sprightly lines of Authors Ruth Gordon and Garson Kanin, and the comic capering of Old Hands Hepburn and Tracy. Aldo Ray is amusing as a dumb boxer with a foghorn voice. There is a pungent gallery of prognathous fictional sports characters, while such real sports personalities as Babe Didrikson Zaharias, Gussie Moran, Donald Budge, Alice Marble, Frank Parker and Betty Hicks show up in person...
Successive French Finance Ministers have despaired over the problem of getting at these private gold hoards. But last week Premier Antoine Pinay, a shrewd businessman, thought he had found the way. He announced a new government bond, the value of which would be tied to the price of the gold napoleon. As the free market price of the napoleon goes up, so will the price of Pinay's bond: unlike the napoleon, the bond will also pay 3½% interest. Since every Frenchman knows that the government can bring the market price of napoleons down by minting more...
...complimented a friend's wife with "Edna, that's the prettiest washing out there I ever saw"), several profs at Thurber's Ohio State University, the self-appointed athletic coach of Columbus' asylum for the blind. Mainly the Album is a lesson in human affection, shrewd but not hard, done with a wonderful eye for idiosyncrasies carried with dignity, human follies borne with grace. That Author Thurber loves these people, their unmistakable Midwestern American grain, is clear on every page. Plain folk have never been more gracefully praised...