Word: sell
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Dates: during 1960-1960
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...long played down as having no real effect on the ability of the Western alliance to oppose Communism, flare forth as a glaring reminder that this could be the Achilles' heel that Khrushchev has been looking for. It is a situation made to order for those trying to sell Communism as the panacea for all the tragic ills suffered by the black man at the hands of "democratic" governments...
There was something in Walter Paepcke of the old-fashioned drummer: he could sell almost anything to anyone. But it was his special virtue that he was also a man of deep concern. "It seems to me," he would say with unembarrassed directness, "that there is too much emphasis on material success today. Businessmen have a responsibility to art and other fields of life." The observation was hardly new, but Walter Paepcke was determined to do something about...
Autos continued to sell well (see Autos). Housing starts in March showed up better than expected. Said U.S. Housing Administrator Norman Mason: "This indicates that the upturn in housing has begun. Despite the severe weather which made March one of the worst building months in a long time, home building has increased to a normal rate." The estimate is still for 1,115,000 starts in 1960-by no means a record, but not bad. Department store sales for the second week in April set an Easter season record. They rose 18% over the same week...
ALONG Man hattan's Madison Avenue, admen have long divided life into two philosophical systems: the hard sell and the soft sell. To Charles Hendrickson Brower, 58, the tall (6 ft. 4 in.), shambling president of Batten, Barton' Durstine & Osborn, "there is no such thing as the hard sell or the soft sell. There is only the smart sell and the stupid sell." Charlie Brewer's smart sell, last week, was the hottest sell in the ad world...
BBDO's rebound has netted Charlie Brower far more than he lost. This year BBDO will soar past its 1959 billings to reach an alltime record estimated at $235 million. Charlie Brower intends to make billings even bigger by exporting his smart sell. Last week he was off to London to give aid and comfort to BBDO's first overseas branch. He spent a night on the town, wrote a presentation before dawn, and sewed up a new campaign for Britain's Double Diamond beer before lunch...