Word: sell
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Dates: during 1960-1960
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...Ford, McNamara played a major role in bringing out the compact, best-selling Falcon (and a lesser one in putting together the ill-fated Edsel). He also dismayed car connoisseurs by changing the sporty Thunderbird from a two-seater to a four-seater-a decision, however, that more than tripled "T-bird" sales. As a reward for such judgments, McNamara has become a millionaire, and last year earned $410,000 (about $150,000 after taxes). Last week McNamara announced that in addition to taking a mammoth salary cut to serve as Defense Secretary (statutory pay: $25,000, plus...
...movement have paid him handsomely: Goldberg makes more than $100,000 a year, keeps an interest in his Chicago law firm, owns part of a Caribbean hotel chain. Before he takes the oath of office, though, he plans to drop all of his labor affiliations, just as business executives sell their stocks on entering the Cabinet. In addition, he promises never to return to the labor field after his Government service...
...providing a wide selection of worldly goods tailored to his budget: Neiman-Marcus of Texas. There he may very well be waited on by the saturnine president of the company, Stanley Marcus, 55, who scours the world looking for unique, elegant and off-beat items-and likes to sell them himself. This Christmas, for the well-heeled customer, he has a matched pair of Beechcraft airplanes neatly emblazoned "His" and "Hers" for $176,000, an espresso coffee-making machine at $250, or a roast beef serving cart for $2,230 (which, Marcus points out, "includes 300 lbs. of steaks...
...Nonesuch Road in a modern house jammed with paintings, books and sculpture. A civic booster, he promotes Dallas with almost as much zeal as he does his store, works on everything from the Chamber of Commerce to the Symphony Society. But he likes nothing better than discovering things to sell. Once when a woman asked for a dress in a certain shade of buff yellow she had seen in a painting, Marcus had a fabric dyed to order in New York, made up a dress specially for her for only $42. The next season Neiman's "buff yellow...
Though it draws the biggest promotional splash, the carriage trade is only a small fraction of Neiman-Marcus' business. "We are geared to sell the oilman," says Marcus, "but even more, the oilman's secretary." Still, it is the very special sale that pleases him most. In one working day last week, Marcus came up with the gift for the "man who has everything, including a hangover," and sold a portable oxygen tank. Another customer who wanted "something new" got a watch specially made without numbers (it had only a single black dot). And then, of course...