Word: sarnoffs
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When FCC made its color TV decision in favor of CBS (TIME, Oct. 23), RCA's scrappy Board Chairman David Sarnoff apparently did not hear the bell ending the fight. Last month he won a temporary injunction restraining the FCC decision. Last week, still in there swinging, he personally ran a demonstration of RCA's improved color TV system in Washington. More than 100 newsmen and businessmen saw color pictures that were brighter, more stable and had much better definition than any RCA color previously shown...
Then RCA counterattacked. RCA's Board Chairman David Sarnoff, no man to break away from any fight, denounced the FCC decision as "scientifically unsound and against the public interest," ordered battalions of RCA lawyers, publicity men and engineers into the fray. In Chicago, Sarnoff stopped the CBS victory march dead in its tracks by getting a federal court order suspending the FCC decision until three judges can pass on its merits (TIME, Nov. 27). In practice, this means that CBS may telecast in color, but only at its own expense. Until the court decides, no CBS color programs...
Almost without exception, the major TV manufacturers denounced the FCC decision in favor of CBS. Board Chairman David Sarnoff of RCA labeled it "scientifically unsound and against the public interest." TV Pioneer Allen B. Du Mont snorted: "The decision just says to hell with the people who already own television sets." Pilot Radio Corp. threatened federal court action against FCC because it had "exceeded its jurisdiction." The Radio-Television Manufacturers Association called a special closed meeting on color TV, refused admittance to a CBS representative...
Onetime office-boy David Sarnoff, who rose to be board chairman of the Radio Corp. of America, was made an honorary Doctor of Humane Letters by the University of Louisville...
Each miniature set, Sarnoff said, could be equipped specifically to pick up Voice of America broadcasts. The whole project would cost about $100 million; in return the Voice of America would get a potential audience of 250 million. Facing the TV cameras, Sarnoff cautiously added: "There are a number of ways to get them into the satellite nations, and even into Russia, but I think perhaps I should not discuss those ways in an open forum...