Word: sarnoffs
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...Washington a citizens' commission headed by RCA's Board Chairman David Sarnoff let fly last week with a roundhouse punch at the U.S. military establishment. In a report to Defense Secretary Charles E. Wilson, the Sarnoff Commission (formal title: the Citizens Advisory Commission on Manpower Utilization in the Armed Services) recommended "an overall reduction of at least 10% in men, money and matériel . . . in the operations of the Department of Defense." Such a cut, said the commission, "can be achieved . . . without diminishing the required combat effectiveness of our armed forces," and "would mean possible savings...
...Adler who first brought the idea of brief operatic works in English to NBC's music chief, Samuel Chotzinoff. Scholarly "Chotzy" liked the idea. One day Chotzy buttonholed RCA Board Chairman David Sarnoff: "General, I want you to hear some music." "The general was very annoyed," Adler recalls. "But anyway, I brought in some singers and they sang a scene from La Bohème, in English of course. In three minutes the general was in tears. He said, 'Could that be done on television?' " Chotzinoff andAdler assured him that it could, quickly blueprinted plans...
Last week White, 53, got his biggest assignment. He was named president of NBC, succeeding Joseph H. McConnell, 46, who resigned, reportedly to be president of Colgate-Palmolive-Peet. White thus became the first man ever to have headed two major networks. Radiomen guessed that RCA-NBC Chairman David Sarnoff is not completely satisfied with NBC's bulky overhead and slowness to fight back against CBS competition, and hopes that White will tune NBC into a better wave length...
Young Eddie Cantor acted in Alliance-sponsored plays, Arthur Murray learned to dance there, and Morris Cohen discussed philosophy in the Comte Synthetic Circle. Radioman David Sarnoff and Rabbi Abba Hillel Silver got encouragement from sympathetic teachers...
...Darlin' Aida (music by Giuseppe Verdi; book & lyrics by Charles Friedman) shifts its scene from the Memphis, Egypt of Aida to Memphis, Tenn. in 1861. Aida, Amneris and Radames of Verdi's opera become respectively a lovely slave girl (Elaine Malbin), her imperious young mistress (Dorothy Sarnoff) and a Confederate officer (Howard Jarratt) who loves the slave girl but is engaged to her mistress. The story is a tangle of Negro uprisings, hooded night riders, beatings, and death for the lovers...